Madie Brink

By: Xavier Blackwell

This summer, the University of Sioux Falls brought on Madie Brink as its new Assistant Athletic Director and Director of Athletic Communications. A South Dakota native from Pierre, she brings some much-needed experience and youth to the department. Brink is a recent graduate from the University of Washington with a master’s degree in Intercollegiate Athletic Leadership. She worked in sports management and statistics for multiple years before coming to Sioux Falls. 

Brink is energized and excited to be working here and wishes to grow personal relationships with USF’s student athletes, coaches, and staff. Her roles will include maintaining the teams’ records and statistics, collecting media content, and growing and managing the University’s online social media presence. 

In addition to USF’s various social media accounts, the sports department also recently released a new phone app for Cougar fans. The app includes schedules, rosters, game programs, stats, news, ticket purchasing, merchandise, and more for each team here at USF. “We’re leaning more towards a virtual platform,” says Brink. She is excited about the large number of app users within the first few weeks and can’t wait for more features to be rolled-out over time. 

If you see her around campus, make sure to give her a warm cougar welcome. Things are heating up quickly for sports at the University of Sioux Falls, so don’t miss out. Fans can keep up with news and their favorite teams with the USF Cougars app or at www.usfcougars.com.