South Dakota Advertising Federation

By Adam Sheffield

The South Dakota Advertising Federation or, SDAF, is a unique organization that looks to bring together a wide assortment of marketing and advertising professionals to recognize achievements as well as support those within the South Dakota creative community. They provide aid to local causes through special events throughout the year. This is done in a variety of ways such as hosting the statewide South Dakota Advertising Awards, the ADDYS, to recognize the best of the best.

The competition is the first of a three-tiered national competition conducted annually by the American Advertising Federation (AAF). The ADDY Awards Competition is the industry’s largest and most representative competition for creative excellence. Selection of the most creative entry in each category is effected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry.

Through recognizing the achievements of those in the community SDAF allows creative individuals a large platform for them to be seen and heard.

To learn more about SDAF and the ADDYS visit


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